In the news: Nike’s new adJuly 31, 2020
At Norr and Echo, we look up to the best in the industry. Just yesterday, Nike has
published a brand new advertisement called “You Can’t Stop Us” with a message
larger than life. Directed at the sportspeople in the world, Nike sends a message
that the corona virus pandemic won’t stop sports.
The incredible talent of all the individuals behind the video is evident. Recovering archived videos and editing
them in a seamless way requires attention to detail and creativity in its own right. Combining two videos into one
seamless video is remarkable and adds to the message of coming together in unison.
This has not been Nike’s first advertisement during the pandemic, and the inclusion of race, gender and sex is
equally as pronounced in this ad as in the rest of their campaigns. This third advertisement features big names
in the sports world, including athletes Serena Williams, Cristiano Ronaldo and Naomi Osaka. Some fun facts straight
from the official “You Can’t Stop Us” Nike article are that 24 sports were represented in the video, 53 athletes, 4,000
action sequences researched and 72 final sequences were selected.
Wieden + Kennedy is a creative agency named as the World’s 1 most innovative company in advertising
and marketing in 2020. Its Portland office has created this commercial by recycling archived video footage.
Fast Company. 2020. The 10 Most Innovative Advertising Companies Of 2020. [online] Available at: <https://www.fastcompany.com/90457729/advertising-most-innovative-companies-2020> [Accessed 31 July 2020].
Muse by Clio. 2020. Nike’s New Ad Is An Editing Marvel, And Maybe The Best Covid Spot Yet. [online] Available at: <https://musebycl.io/sports/nikes-new-ad-editing-marvel-and-maybe-best-covid-spot-yet> [Accessed 31 July 2020].
Nike News. 2020. Everything To Know About Nike’S “You Can’T Stop Us” Film. [online] Available at: <https://news.nike.com/news/watch-nike-you-can-t-stop-us-film> [Accessed 31 July 2020].