Category Archives: Marketing

What’s New? Well, we’re all about design, tech and marketing so we have gathered some interesting insights to share with you about unique case studies, inspiring campaigns and more.

Engagement and the Algorithm
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Engagement and the Algorithm

Why is engagement on social media important? Engagement refers to how users interact with your content, and it is a very important metric on social media. The more users engage with content – by liking, sharing, and commenting, the more it is shown to others. Facebook wants to show...

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Gender equality
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We Asked Children About Women’s Roles

We live in a contradictory world. One with constant conflicting messaging by society and the media. Where do women fit in? In early childhood we are brought up to believe in, and adhere to, norms dictated by the society we belong to, and widely accepted by the media, to...

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Love Your Brand
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Get People to Love Your Brand

#LoveYourBrand We’re sharing some great tips for increasing your brand’s impact online, along with some awesome local Maltese businesses that are doing everything right. Align with your audience The tone of your marketing message has to make sense with your audience. For example, a brand whose audience is part...

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Digital Marketing Trends for 2021
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Digital Marketing trends for 2021

What can we expect for 2021? We have seen unexpected changes in global market and users’ online behaviour. Fortunately, we aren’t sailing into 2021 blind, as we can look at the data collected so far to produce forecasts and guide us into what the new year holds. Mobile first...

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2020 On Fire
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What we learned in 2020

It was a year of uncertainty; some will call it the worst year in living history. But the insights we can gain from such a turbulent time will inform our strategies for the future. What is certain is that things have changed, and now is the best time to...

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Scary marketing mistakes
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Horrifying Marketing Mistakes to Avoid

Scary marketing mistakes you don’t want to repeat False Activism Millennials value authenticity, and this also applies to the media they consume. When the Pepsi/Kendall Jenner ad came out in 2017, it was immediately lambasted for its fake activism. That year saw many protests across the world: the women’s...

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Pink October 2020
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6 Inspiring Marketing Campaigns for Breast Cancer Awareness

Breast cancer is an issue that affects so many of us. These days, we place a lot of value in our health – trying to eat a healthy balanced diet and take care of our bodies. Breast cancer is defined as abnormal cells that form in the breast tissue,...

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Nike Cant Stop Us Ad Header
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In the news: Nike’s new ad

At Norr and Echo, we look up to the best in the industry. Just yesterday, Nike has published a brand new advertisement called “You Can’t Stop Us” with a message larger than life. Directed at the sportspeople in the world, Nike sends a message that the corona virus pandemic...

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Design Trends 2020 Banner
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Top 10 Design Trends For 2020

At Norr and Echo, we like to stay on top of what’s happening in the digital and design world. We’d like to share with you our findings and insights for the upcoming year. From futuristic media to a 50s throwback, our list comprises of all aspects of design, including...

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point of view of coffee mug and macbook
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Top 10 Free Digital Marketing Courses Online

As a collective at Norr and Echo, we offer digital marketing as one of our specialised services and aim to elevate brands to a disruptive level within their sector and industry. We take digital marketing to another level; combining strategy, content and tech to reach new heights, and we...

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